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Thursday
Oct202016

Audience research 

YOU MUST HAVE THE SECOND PART OF THIS ON YOUR BLOG - EVEN IF YOU CANNOT APPLY AUDIENCE THEORY, YOU MUST DO THE RESEARCH INTO DEMOGRAPHIC RESPONSE.

It is really important that you can apply Audience theories that we have learnt to your chosen promotional campaign.

Choose 3 trailers or music videos

Analyse them in terms of the audience theories that we have studied - 

Try to give specific examples from the text that link in particular to Uses and Gratifications, Two Step Flow, Reception Theory.

Next - research demographic response to one of the videos/films on the web - possible starting points:

  • Use IMDB - to research audience demographic for films
  • Look at how many youtube hits the video/trailer has had
  • Look at comments on youtube - what does this tell you about audience response?
  • search for any websites created by fans
  • search for websites that are created by the Institution - film company/record company/star
  • try to look for twitter/facebook and social media - how is this used to create a relationship with the audience - does the platform that the music video or trailer is on alter the audience theory that you can apply to it?

 

 MediaKnowall - outlines the theories again for you here.  Please use the names of theorists in your work.

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