Word Clouds 

Use a word cloud generator for your lyrics -

Word clouds make the most used words larger and can provide really useful ideas for what to put into your video or names for your digipack.

After you have made the word clouds for each verse - you could create mood boards/images that link to the word cloud.

possible word cloud generators:


Star Construction - music videos task 1 - Wednesday 5th October 

If you are thinking of doing a Music Video each person in your group needs to do the following:

It needs to be presented on a PowerPoint with screen grabs and pictures as well as text. 

Choose a star that is within the genre that you are considering for your music video.

Answer the following questions – this needs to be on your blog as a PowerPoint, text with pictures, or a film?

  • What kind of clothes are they wearing – what does this suggest about their persona or image?
  •  Consider their hair and makeup – what do these tell you about them and how their image is constructed?
  •  What kind of settings are they shown in – does this tell you anything about how they are marketed?
  •  If you can find any mag articles/celebrity magazine stories – what is the angle of these? What do they tell us about the life of the star?

 Now look at their web presence.

  • Does their twitter feed tell you anything about their star persona?
  •  What does their website tell you about how they would like to be seen by their fans?
  •  Do they have any fan sites – who are their targeted at?
  •  Look at all their social media – what does this tell you about the way that they promote themselves.
  •  Look at youtube videos for your artist and read the comments underneath – what does this tell you about their audience.
  •  Remember that these are only ideas – there is probably much more that you could analyse and reflect on.

Trailer Analysis - task 1 due Wednesday 5th October

Analyse a film campaign. Use the following questions to help you.  Present your work as a Powerpoint or Video extra film.  


  • Is it a teaser trailer or a theatrical trailer - how do we know?
  • What shots from the narrative are used? Can you apply any genre theory to what is shown e.g. Propp, Todorov, Barthes, Levi Strauss?
  • How does the editing (including sound)create a narrative - think here about pace/speed consider sound and how it anchors the meaning of the images that we are shown.
  • Analyse the visual style and editing of the trailer - choose at least 4 sections that you think are really effective and inspirational and analyse them.
  • What genre signifiers does the trailer use?
  • How are intertitles utilised - what do they say and what is the effect?
  • What do the audience learn about the actors, directors, producers of the film and are there any intertextual references.


Now compare this to the film poster

  • What is the central image - how does it link with the trailer?
  • Are there any secondary graphics
  • What fonts are used - do they synergise with the trailer?
  • Is there a tagline that is used in the poster that is used in the trailer?
  • Does it refer to reviews/critics?
  • Would you say that it is a teaser poster or the pre release poster?
  • What is the colour palette of the poster does it match the visual style of the trailer?

The Strangers - IMDB






Analyse short films - key questions 

Watch the short film - what is it trying to express to the audience?

How does it do this - mise en scene, cinematography, sound - visual style

Consider the narrative structure - the following pointers may help you.

    • What is the core idea? What is my story about? (Premise) -
    • Who is it about? (Protagonist)
    • Who or what is giving the Protagonist grief? (Antagonist)
    • What is the question of my story?
    • Whose POV is the story told from?
    • What happens in the story? (Plot)
    • How does it happen? (Structure)
    • What is my screenplay about thematically?
    • How is the plot and themes conveyed 

List of short film website 

Writing a short film  - this is a greta website and gives you some key questions that will help you to analyse short films.

short of the week 

Independant Film of the Week 

what is a short film 

Films short

Raindance tips for short film 

Sundance film festival site 


Choices and outline of A2 Portfolio 


Music Video 

Get the lyrics of your song/songs and put them on a Powerpoint - annotate them for:

  • Meanings - Themes - Ideas
  • Signifiers of genre
  • Iconography - meanings/genre
  • Repeated elements - e.g. chorus
  • How do they link with the image of the star

Now for each of the lyrics that you have analysed - produce three alternative ideas for a music video.





What posts you should have on your blog by now.

  1. Audience theories applied to music videos or trailers - this was set in October.
  2. At least 5 analysis of trailers or music videos - you need to reflect on how they may impact on your own work.
  3. Analysis of the five film posters for these films - please focus on the synergy and branding between them how are teaser posters and trailers used.
  4. Analysis of 3 different film magazine front covers.

Targeting Audiences

You need to identify and research the box office figures for your genre.

Which films are popular and why?

Use Box Office Mojo to help you conduct your research.


How do they appeal to their target audience? - You need to use the socio-economic factors to classify your audience as well as Young and Rubicam's 4 consumers.


Why do the audienecs watch those films? - You need to apply the Uses and Gratification theory.



Year 13 Music Video initial planning 

Continue the two research tasks that were set in previous lessons:

  1. Choose an artist/group: Who is the target audience?

Focus on the following:

  1. Representation
  2. Iconography
  3. Musical Style
  4. How do they connect with their audience?
  5. How are they promoted?


  1. Apply Andrew Goodwin’s theory of Music Video conventions. Apply the following:
    1. Genre conventions
    2. Links between lyrics and visuals
    3. Links between lyrics and music
    4. Voyeurism
    5. Objectification of women
    6. Are there any intertextual references?

Storyboard - due Friday 24th January 

I expect that every group by Friday - should have a storyboard.  A storyboard is a visual representation of what we will see when we watch your trailer or music video.  Storyboards are used as they allow you to see what your idea will look like, before you film it.  Storyboards allow you to plan out your shots/framing/movement - so that when you do film you know what you will film.  They should make you realise that every shot counts.

This can be drawn, done on photoshop or a drawing app or could be photographic stills and found images.

Everyone will also use storyboard that - which is a cloud based application which allows you to design storyboards and embed them on your blog.  If also allows you to upload images that you have created.  I have purchased this for the media students.  The beauty of this app wll be that if your storyboard changes due to group discussion or feedback from your teacher, you will easily be able to make additions/changes and reembed it to your blog.

Everyone should register today and work out how to use it:

Click on this link which will take you to the page which has the instructions about how to sign up and log in to storyboard that.

For future reference - the 'storyboard that' page is on the navigation bar next to your portfolio timelines.



Health and Safety

Please do not plan to make music videos or trailers that show drug use, are highly sexualised, use gratuitous swearing or violence. 

All groups will be asked to meet with teachers to go through Health and Safety checks.


Health and Safety advice from OCR

Centres are reminded that materials studied on a GCE or GCSE Media Studies or Film Studies course
should be age appropriate for the students taking the course, with due consideration given to the maturity of
the students on the course.

When selecting study materials or giving advice on practical production ideas, centres need to apply
common sense and demonstrate appropriate judgement whilst also taking into account current health and
safety regulations and relevant child protection laws to ensure that a due level of care is shown to their

In recent series there have been some examples of production work that have caused concern, and in some
cases, been referred back to the exam board by moderators and then back to the centres themselves as
‘inappropriate material’ via OCR’s Child Protection Officer. Rather than list examples of offensive or
inappropriate material here, it is important to state that teachers need to ‘supervise’ and ultimately be
responsible for artefacts that are sent to the exam board. On occasion examination responses have also
been referred back to the exam board and then back to the centres where it is clear that candidates are
expressing opinions that have not been taught and are clearly inappropriate for public examinations.
Centres should have a robust health and safety policy in place ensure that students are both aware of it and
that they adhere to it. For example, students need to be aware whose permission they need to film in private
and public places, and they need to be aware of the dangers and risks that filming can pose to themselves
and to members of the public. Awareness of the law, application of common sense and consideration for
others are ll vital - including taking into consideration how a finished artefact may be interpreted by other
centres, parents or the general public if it is eventually made available via the web or other means.

Written permission should be obtained by centres from those individuals whose pictures are taken or
appear on film via a Model Release Form. If work is also to be published on the web, then centres should
ensure that they have asked models for all appropriate permissions on their release forms. Bearing in mind
that any material published on the web can never be reliably removed, centres should always adopt the
latest principles of best practice when publishing online – including the basic Department for Education
advice not to link an image to the name of a school student.

Centres and candidates are expected to comply to the guidelines given above at all times when working on
Media and/or Film Studies production units.

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