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Final Website Explained


This website navigation is inspired by Bruno Mars as I believe having all content on one page is easier and more satisfying for the audience to use. I have added a navigation bar at the top which takes the user to the specifiied section of the page through the anchor feature of the Wix website. I have also moved the date from below the fold (where it originally was) to above the fold so that it instantaneously reveals the release date under the title of the album.  

The latest music video has also been placed as the biggest feature of the above the fold so that it appeals to the audience the most, this is the case with the websites I have analysed such as the Bruno Mars website and Drake website. I have also added a call to action to prompt the audience to click on the video.

As the release of the album is the most relevant thing about the artist at the moment, it is important to place it first on the navigation bar and when the user begins to scroll. When the users of the wesbite scroll down or click on the "Music" button on the navigation bar they will be prompted to this section of the website. I have added a black box with 35% opacity and implemented the album along with other services which offer the album as well, when the user clicks on the buttons, such as iTunes, they are directed to the album on iTunes. The typography has been retained throughout the website. 

I have also made layed out the website so that the main content is centred and can therefore be seen on different devices such as computers, laptops and phones

The tour dates come next as the dates are after the release date of the album release. The design of each section of the website is kept as similiar as possible with the black background and Futura Condensed ExtraBold typography. The "Buy Now" are directed to a PayPal checkout when clicked on so that the audience can purchase the tickets.

From my website analysis, it is evident that making a merchandise store on the artists website is a common trend as fans of the artist will want to purchase more than just the album. The merchandise itself will include branding of the latest album release as it will be the most in trend designs due to the release of the album. Similiar to the "Buy Now" buttons above, clicking on buy now will direct you to a paypal checkout

The gallery section of the album features 6 miscallenous photos of the production stages of the album with the title "FOLLOW THE JOURNEY BELOW" underneath the photos. Clicking on the instagram logo will direct you to the Benzo instagram page. This keeps the audience engaged to the journey of Benzo and keeps the audience connected to the artist on social media where artist are likely to post and engage with their audience as oppose to on a website where it is primarily made to promote the artist music, merch etc.

In order to keep up to date with all the future updates and changes on the Benzo website, fans can enter their email in the field provided and receive emails whenever a new album or music video is announced. This also keeps the audience updated and engaged to the website at all time and is easy and free to do so.

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