Thursday
Jan252018

Possible Filming Locations

Tuesday
Jan232018

Gaining permission to use the song

Due to legal reasons, it is important that we request permission to use this song for our music video as it will be published on YouTube and may incur copyright issues if we do not request permission to use it. It is necessary that we mention that the song will be used for educational purposes and not for profit as we will gain permission easier.

Saturday
Jan202018

Genre Convention

Wednesday
Jan172018

Kid Cudi Lyric Analysis

Sunday
Jan142018

Final Song Choice

We will be going with Kid Cudi "Day N Nite" as we believe it supplies us with the most potential for implementation of narrative and edits. The lyrics are also more relatable and will allow us to become as creative as possible with our project.

Friday
Jan122018

Music Video Song Choice #3

Our 3rd song choice is Majid Jordan - Place Like This, which is a slow paced song in the contemparary R&B genre. The song has a many areas where a vast amount of performance and edits can be implemented especially due to the passionate and affectionate lyrics and groovy beat. 

An issue which we identified with this song is that the lyrics may come across as too innapropriate especially with lyrics such as "Its hard to raise a child when it gets like this". It may also be hard to find another actor to play the role of his lover, therefore it is less likely that we will be going to choose this song.

Wednesday
Jan102018

Music Video Song Choice #2 

Our second song choice is Day n Nite by US rapper Kid Cudi. The song has a very relaxed feeling to it where Cudi uses his vocals to create a catchy melody that works well with the simple beat behind him. I believe that we could work well with the theme of the song which is (loneliness) and have many ideas of how we could portray this. The blend of slow and fast tempo sections of the song also give us a lot of room for implementing edits. 

Kid Cudi has a voice that is not distinctive to any race, therefore allowing me or Zak to perform over it without it sounding and looking bizarre. The gloomy weather of the London winter also adds to the theme of loneliness and can be shown to express his feelings. Lyrics such as “The sun is shining, man he's super cool” near the end of the song can be portrayed in the video and be used to create narrative where he recovers from his loneliness and rejection from the “the girl he wants.” 

I believe that the existing video for day n nite is admirable and has a meaningful narrative that is portrayed in a creative manner. Such as animations that are used to represent what he thinks he is seeing then smoothly transitioning to reality to emphasise his disturbed mental state (Kid Cudi has made battle against depression known in the media before). Although we look to take some inspiration from this video to some extent, we look to create an alternative music video with less on focus on editing techniques such as animation and more use of raw footage. 

 

Saturday
Jan062018

Music Video Choice #1

Our first idea of a music video song is "Ocean Drive" which is a deep house song produced by British DJ and record producer Duke Dumont. After initially watching the music video for it, we believed that there was a lot of room for improvement as it didn't live up to the smooth, deep and upbeat instrumental. With the editing expertise of our group member, we believed that we could produce a video that implemented a vast amount of editing in order to create a summery vibe and aesthetic.

 

Delving deeper into the lyrics, we realised that the content and lyrics such as "Riding down the boulevard" was not for us, especially as we live in London where the weather is very damp and cold. Therefore making it hard for us to get footage that matched the theme of the song.

Tuesday
Jan022018

Questionaire

Thursday
Nov232017

Kid Cudi Star Study

Sunday
Nov192017

Thursday
Nov162017

Thursday
Nov162017

Thursday
Nov162017

Thursday
Nov162017