Work that needs completing for unit 16


If you are analysing the codes and conventions of the news.

Outline the purpose of the news


  • Inform - gives me clear ordered information about current news in the world 
  • Entertain - it make the news intersting and entertaining through use of visuals, videos, charts, visuals, interviews etc 

 When is the news broadcast? What types of news bulletins are there? - rolling news (24 hour - e.g BBC News 24, Sky news); 1.00, 6.00 pm, 9.00 pm, 

Two types - hard news/soft news

hard news - politics/economics/ world events 

soft news - sport/celebrity news/cultural news 

News bulletins tend to target different audiences:

BBC - formal, serious, 85% of UK get their news from the BBC.  Most trusted seen as unbiased - It uses lots of serious conventions. 

Channel 5 - gossip/celebrity news/ short/ATTRACTIVE YOUNG WOMAN stands to the read the news - looks more informal.  

Newsround targets children - give examples of the codes and conventions that tell you that it is targeted at young people. e.g. mode address (the way a media text addresses the audience), graphics, music, presenter,  ident etc.

 Codes and Conventions of the news

Intro to the news - serious music is played - why - It is telling you that the news is serious and that the channel is reporting it formally and acurately.

Ident - suggests communication - e.g BBC globe - global - world stories ITN has Big Ben - in background suggests the location of the studio and also that it is at the heart of stories.

Newsreader looks at camera directly (direct address) and says the headlines - why? - Direct address makes us feel involved, he/she uses a serious voice (unless it is soft news) to emphasise the serious nature of the story.  Reading the headlines orders the news stories and also gives the audience 'teaser' which may mean that they stay watching.

Mise en Scene 

Studio - 


news desk - read the headlines , sofa and table - soft news or an interview , high key lighting, show cameras - draw attention to how authentic the news is, 

scattered papers 


To make it look like they are busy getting the news 

Clothing is formal business wear in broadcasts such as BBC, more informal in channel 5 - informal 

suggests they are serious, business like and informed.

The news reader introduces the stories and then it cuts to external video with a reporter who introduces the story further.











Work that needs doing for unit 16


Miss OPM sheet of what to do for unit 13


Unit 3 objective A


Can everyone make sure that they have a blog entry that outlines the following.

Which idea your group chose and why.

e.g - 

After our discussion we decided to go with 


We felt that this idea was the best for the following reasons:

target audience - now say why 

Logistics - now outline why it is doable 

Now go on to say your next steps in terms of planning.

in order to get this film opening made we now need to plan the following.

- e.g schedules/actors/costs/storyboards etc 








General Feedback 


  1. Make sure that you have all shared planning in your group on your blog - anything on google docs must be accessible without a login.
  2. Make an explicit blog entry for what you have learnt from your analysis of film openings Die Hard and Jaws.  I will go over this with you in lesson
  3. Increase the amount of production log entries - always finish with a next steps/Action - when, who.
  4. Make sure that you have embedded the correct google slide for risk assessment etc.
  5. Audience questionnaire and results embedded
  6. If people talk in your film opening - write a script 
  7. Redo schedules/risk assessments to include more detailed actions and evalution 
  8. Make sure that your Powerpoint of the pitch as well as a film of the pitch itself is on the blog
  9. Make sure that you intial planning meeting is on the blog - everyone in group - podcast 
  10. Do a reflection of what you found out from audience questionnaires - or focus groups - this is crucial 

Make sure that you also have the following on your blog: 


  • test shots - if possible -
  • Font ideas for titles - why 
  • mood boards for genre
  • music/sound ideas


Please double check all this - it needs to be done by Wednesday 4th May - at 5.00 pm - the latest 






Templates for planning 

Use these example templates and make your own electronic ones based on them.

Production log 

Production Schedule 

Release Form 

Daily Call Sheet 

Risk Assessment 

Risk Assessment A 

Risk Assessment B 




Planning evidence for unit 2 and 3 

Digital moving image production: unit 2 lists 


  • storyboards
  • shot lists
  • lighting test shots
  • prop/costume/make up list
  • location scout information, e.g. recce photographs o shooting schedules
  • script drafting
  • permissions for filming
  • personnel required
  • equipment booking
  • health and safety (risk assessment). 


Unit 3 lists 

planning portfolio/log (storyboards, shot lists, lighting test shots, prop/costume/ make up list, location recces/photographs, shooting schedules, script drafting, permissions for filming, personnel required, equipment booking, health and safety/risk assessment) 

Other planning ideas

Music and sound ideas - examples and reflections 

Working with filters - on test shots

Working with different types of titles - fonts/animations 

vlogs of all your meetings 

production log each lesson



Working with a budget 

In your pitch you will need to show that you understand how to outline a budget.

You should first find a few similar film on IMDB and outline what they cost.

Then make your own budget based on the following costs.

  • Camera hire - SLR - £50 a day
  • HD camcorder - £40 a day 
  • Tripod - £20 a day
  • Steadicam - £20 a day
  • Lights - £60 a day
  • Screens - £60 a day 
  • Locations in school - £100 a day 
  • Outside locations - £200 a day 
  • Any other props that you need to source.
  • Actors - £150 an hour 
  • Costumes - £100 




Looking at the audience and box office for a similar film to compare with yours 

For the two to three films within your chosen genre that you have analysed - research on the IMDB website.

  1. Choose two of the films that are mentioned and research them thoroughly on the IMDB website - this is the internet movie database and gives you information about every aspect of the film - please can you look at BOX office figures as well as the audience user ratings and figures as this will begin to give you an insight into the demographics of audiences and how they favour certain genres.
  2. The screen shots below will give you an indication of how to do this.





Type the name of the film into the search engine in IMDB and you will get the following screen.

Click onto the 228,000 users hyperlink and you will be taken to the following screen

Now have a look through the overview hypelinks on the left - you may also want to look through the trailers videos and posters  to get a audio visual flavour of the film in terms of its branding and synergy.

See if you can view the opening credits for the film on the internet.



Possible structure for pitch 

Slide 1 and two - outline the brief

Slide 3 - synopsis of whole film - logline 

Slide 4/5 - potential audience - look on IMDB and compare to similar films/genre 

Slide 5 = audience profile 

Slide 6 - Introduce storyboard and say why you have chosen these ideas 

Show storyboard

Slide 7/8 - What your target audience thought of the storyboard

Slide 9 = location ideas - including reasons 

Slide 10 = costume ideas - including reasons 

Slide 11 = logistics 

Slide 12 = age rating/ethical implications/

Slide 13 = costs 

slide 14 = thanks for listening 


Example - production log 

WWW - In today's lesson we had an interesting discussion about how to adapt some of our initial ideas and WWIS and hear into the storyboard.  We realised that we had not inserted any black screens for studio logos adn this is a clear convention of opening title sequences that we have studied.  

We also noticed that we were using too many long shots and were not reflecting the ideas that we initially had.

EBI - We need to look again at title sequences and I think we should write down the titles that appear and the order.

Next steps - insert some black screens in between the shots so that the titles can appear.

Review title sequences - write down titles as they appear 





Pitch - part 3 

Your group will also need to address the need of your audience.  You will do this by sharing your film idea and opening idea and asking them some questions about what they thought.

Everyone needs to create a questionnaire that will find out further information from your audience.

Here is an example:




Making a pitch - part 2 

You will also need to include:

A budget and costing for the film opening - we will do a lesson on this on Friday.

What kind of cinemas you think that the film will be released in.

What films you think that it is similar to and what type of audience figures you will hoping to get - as well as box office receipts for the opening weekend. - This will be taught in lesson.



Making your pitch - part 1 

In your pitch you will:


  1. Give a short synopsis of the whole film - with a logline
  2. Show a storyboard of the opening - this needs to be developed by the group
  3. Outline - locations/costumes
  4. Outline logistics - how feasible is the production - what problems do you forsee
  5. Give an audience profile for who you think your target audience is and why they will want to see the film.  The example below is for a music video/ yours will need to be for your film


Unit 2 learning aim B 

Lesson today:

You will be choosing one person in the group's film opening idea.

Write a production log on your blog  that records the content and the outcome of the meeting - each person must do this.

  1. What did you discuss?
  2. Which film opening idea did you decide to go with?
  3. Why was this?

If you are working on your own - write a production log that outlines:

  1. What your choices were
  2. Why you decided to go with this idea:


Today I looked through all my ideas so far and reread the synopis....

After considering things such as logistics, creativity, ability to .........I decided that .......



Assignment Brief Unit 2 Learning Aim B 


podcast of your planning meetings - blog post 11


What will I see, What will I hear?Blog post 9 and 10

In order to show your creativity and to help you with the next stage of planning you now need to do the following:

  1. Decide which of your film ideas you think is the best.
  2. Think about at least two alternative openings for this film.

Now read the example What will I see/What will I hear below and complete two of these to showcase your differnet film ideas:

Example: Film opening

  1. Black Screen – studio logo appears. 
  2. Sound Bridge – fog horn and ominous strings plucking/wind whistling low.
  3.  Fade in - Close up – light in lighthouse going around and shining through the green fog.
  4.  Titles of actors and director/producer appear in the fog and dissolve out as if they are smoke.
  5.  Graphic Match – fog dissolves into the steam in a bath – diegetic sound splashing.
  6.  Close up of woman's foot stretched out through the bubbles.
  7. Attractive woman's face appears from beneath the bubbles as there is a loud knock at the door. Close up of face – high angle shot
  8.  Dialogue/woman - 'Who is it?'
  9.  Cross cut to – medium  long shot of glass external door with fog outside – black shadows – loud knock – bang/bang/bang..
  10.  Dialogue/woman – 'Hold on a minute won't you'.
  11.  Medium long shot tilts up as woman gets out of the bath and puts on her bath robe.
  12.  Cut to - POV long shot looking through glass door as woman comes into the room – high pitched SFX (sound effects).
  13.  Cut to - Over the shoulder shot tracking of woman approaching the door.
  14.  SFX build and ominous strings begin again as woman opens door and stands on the porch looking around – long shot.
  15. Cut to -  over the shoulder low angle mid shot looking up at tall shadow holding a huge sword/cutlass, as the blade falls we hear the woman scream.
  16.  The title 'The Fog' appears.