Peer Assessment 

Swap with your allocated partner and read their blog so far.

Write a comment and think of a WWW - for the following:

Sense of a creative journey - key words may be 'I find this opening really inspiring as I like the way that music is used to build character'


  1. Use of ICT 
  2. Sophistication - grammar/key terminology/cogency
  3. Completion of tasks


Now make some suggestions of how they could improve with a next steps:




Deadline blog posts 1-11 - the expectation is that you will have at least 25 before you are allowed a camera.

You need to complete blog posts 1 - 11 by the first lesson after half term.

If you want to get ahead of the game do as many short analyses of film title openings as you can.

To do this look through Art of the Title - choose some that you think are effective 

Put a hyperlink to the title sequence on Art of the title or find it on youtube and embed it - then do a short analysis of the sequence.

Prompt questions: these are not exhaustive and really your analyses should be diercted by your own creative journey.


  • How is sound used effectively - what do you like about it and how does this inspire you for your own creative ideas?
  • How are framing/movement and elements of cinemtatography used to position the audience and draw them into the world of the film?  How do they inspire you for your own creativity?
  • How is mise en scene used to establish lcoation/genre/characters? - Are there any elements used here that inspire you?







Now you need to choose one of your film opening ideas into a storyboard. 

This storyboard should be an accurate representation of what the audience will see and hear in your film opening. 

The storyboard should be made into JPEG - then uploaded to a movie application and made into an animated storyboard. 

Example of what I mean

Storyboard final (Harley) from Hibba Sayeed on Vimeo.

To make your storyboard use storyboard that - follow these instructions




Changing your favourite film idea into a What Will I See/What Will I Hear (WWIS WWIH).

In order to help you make a storyboard, and so that you think of alternative ideas for your film opening you need to create at least two WWIS/WWIH for one of your whole film ideas.

Read through the PP from the lesson again:

Now read through the following WWIS/WWIH for the Fog - this should allow you to see that a director chooses how they draw the audience into the world of the story. 

When you write your own WWIS/WWIH - you need to think about what you want the audience to know and feel after two minutes.


  1. character
  2. location
  3. time
  4. genre
  5. mood/visual style
  6. themes and ideas

Click here to WWIS 1/WWIS2/WWIS 3

Click here to see Synopsis of the FOG  




Making your own Institutional logo

Over the next two lessons and in your free time you will be using motion to create your film company logo.

You will complete this in stages with reflections and some audience feedback and this these will be embedded on your blog.

This will provide you with evidence of:

  •  Your developing skillset
  • The creative journey - including reflection 
  • Your response to focused feedback from your audience.

 Miss K - very quickly done example 

 What it looks like as a Motion project



BLOG 8 - Institutional research - class work - should be on blog Tuesday 2nd FEB

As part of your film opening title sequence you will need to create 1 original studio logo per person.  

You will be using motion to complete this work 

Before we begin work on the logo you need to do the following:

Watch this again:

Reread the PowerPoint from lesson 

Think over the discussions in lesson and produce then do the folllowing independant work:

Task - this needs to be posted on your blog 

Choose three film institutions and look closely at their icon/logos. 

Analyse what you see - put this analysis on your blog with images - perhaps annoations?

Prompt questions


  • What images/secondary graphics and typography are utilised - what do they suggest about the company?
  • If animation is added how does it add to the impact of the logo/ident?
  • If music is utilised how does it add to the impact of the ident/logo?
  • How effective is the brand name of the company on suggesting aspects of what they do/ethos/identity?





BLOG 4 What you set out to do and embed P task 

P task planning – pp

Technical codes that you need

  • •       180 degree rule
  • •       Match on action
  • •       Shot reverse shot
  • •       Conversation and walking into a room and sitting down
  • •       Parallel editing
  • •       Graphic match
  • •       Consideration of framing – range of shot types
  • •       Range of angles 
  • •       Consideration of lighting
  • •       Tracking/panning – movement
  • •       Consideration of mise en scene – costumes, gestures, expressions, setting
  • •       Enigma codes and action codes 


  • •       Who are the characters – name, age, occupation – personality?
  • •       Why are they meeting
  • •       Where are they meeting
  • •       What will they talk about
  • •       Write the dialogue
  • •       Plan the setting/costumes

How to compress a film for youtube/vimeo

Go to file - export quicktime conversion 

compression needs to be H264









Research & Planning: Tips for Success -

All of your research and planning is useless unless it links to and informs your own creative process. After everything you do, explain and show what you've learnt from it and how it may it influence your own work.

Consider your limitations: Once you're in groups think realistically about what you can achieve. There's no point spending time thinking about making a sci fi film set in space with aliens or an action film with epic car chases and explosions when you won’t be able to effectively construct this (unless you’re amazing at special effects, in which case the world is your oyster).

Consider your strengths: Great at English Language? You write the script. Own a car or have access to one? Could be useful. Do Drama or in with the Drama crowd? Props and actors at your disposal. Know London like the back of your hand? You scout the locations that have the best mise en scene. Involved with clubs and activities? Could be good for all sorts of things. Got an adorable little sister or a tough looking older cousin? Cast them – everyone loves being in a film! (n.b Only cast actors who are going to be reliable and can fit in with your shooting schedule).

Really think about things that could be good for your film. And think critically. Just because you need some shots in a bedroom and you have a bedroom doesn’t mean it’s going to make for the best mise en scene. Consider whose room would fit the desired look and, remember, you can dress the scene to make it fit your requirements.

Record the process of creativity: You need a running record of the creative process from start to finish so the examiner can see how your ideas have developed. And always reflect upon the process, linking your ideas to existing texts and key media concepts and theories.

Initial Ideas: All those ideas you’re starting to have – don’t just talk about them, get them formalised. Take minutes at meetings, do mindmaps etc – anything that’s going to represent the creative process and give you something where you can reflect upon the legitimacy of the ideas.

Other things you should have: As well as minutes and mindmaps get these on your blog…

Mood boards

Location shots

Ideas for costumes (photos, collages etc)

A storyboard. And it needs to be an awesome storyboard. Detailed and lovely.

Test shots

Title ideas

Sound Palettes

Shooting script

Filming schedule (don’t forget that most filming is done out of sequence. And of course you should factor in filming from different angles.)

Test edits

Did I mention you need to reflect upon the creative process? Contextualise and theorise your work as you go. Herein lies the best grades.



Weekending 13th February 

To do this week 

1 animated institutional log per person 

Storyboard - made on storyboard that - or drawn and put into a movie application


Analysis of film openings

You need at least 7 of these on your blog - you must make sure that they are inspiring you in terms of your own opening.


Anyone stuck for a story

This is a really useful website on tropes (commonly repeated narratives).  It may give you some ideas of narratives linked to genre.  You may also like to consider the iconography that is specific to certain genres,

TV Tropes


Cover work KGT 

There are several of you that have not completed work since the last time I looked.  This is a real pity as looking at some of your essay grades you should all be on course for a C or above.  The portfolio is worth 50% of the course and you need to walk into the exam with the highest possible grade for coursework that you can.  The blog tasks are not difficult - they just involve independant thought and creativity, these are skills that you will need at university and in later life.  Please make sure that you have the following on your BLOG by the end of today:

P  task 

P task planning 

Analysis of a film opening for a voice over

Analysis of a film opening as a Power Point or with screen shots - there should be two of these

Analysis of an opening title sequence from Art of the Title

This makes at least - 6 blog entries - this is the minimum that you should have by the end of today.  

The auteur study also has a deadline of today. 

If you have completed this work - you need to do the research into genre task and the analysis of production logos task - to the deadlines that are set.

Those of you without this work on your blog by Sunday evening will be on BW and I will be speaking to parents next week, when I feel better.  I know that I am off sick however this should have actually given you time to catch up.  I cannot do the work for you!!

If your excuse is that you do not know how to post - take the hint that lots of people in the class do - perhaps they were paying attention. Ask them to help you.


Intial ideas for film - due 5th January


Genre research - due 5th January 

Genres offer a set of expectations that create a clear idea for audiences about what is possible in the film's diegesis (narrative world). The rules of the genre define the limits of the genre's verisimilitude.

'Regimes of verisimilitude vary from genre to genre. Bursting into song is appropriate, therefore probabable in a musical, but not in a war film or a thriller.  Killing one's lover is possible in a gangster film, a thriller, or even a romantic drama but unlikely in a rom com' (Neale 2000)

The rules of a genre, or formula of genre are its repetoire of elements.

The repetoire of elements - iconography (significant objects or sounds), narratives, settings, characters.

Remember that iconography depends on context for example a knife in a rom com is not iconographic of the genre, however it is in thriller/horror/slasher.  Similarly every film with space ships is not a sci fi- for example Star Trek is sci - fi/ Apollo 13 is a biopic of the moon landings.

With all this in mind - research into the genre that you are going to make for your film opening.


Research the historical development of the genre - including any hybrid forms - cncluding cross fertilisation from TV - e.g. faux found footage films are clearly linked to the rise in reality TV.

  • Research the popularity of the genre with audiences. This links to the concept of genre cycles.  This is basically when the popularity of one film means that film studios rush to produce similar films.  For example when Scream made more than 100million dollars at the box office it was the first successful teen horror for many years, so a new cycle was born. Consider how the success of Blair Witch Project has created a plethora of faux found footage films. 
  • Research/Analyse narratives that link to the genre
  • Research/Analyse character types linked to the genre
  • Research/Analyse the iconography of your chosen genre - remember to include its visual style and sound as part of iconography.

Consider how you will present this work - you definitely need pictures/screen shots/embedded video - you may want to also use voice over. 




Analysis of film opening - This is the first task for 2014 that needs to be on your BLOG 

Due Monday 3rd November

Choose a  film opening to analyse: This needs to be written as you will be using it to do a voice over analysis. It might be a good idea to choose a genre that you are interested in completing for your film opening.

Analyse it for the following:

These points should just give you ideas.


  • Shot types/angles/movements 
  • Visual Style - Lighting/colour
  • Editing - fast/slow/pace/long takes/exposition of narrative - character - setting - time?
  • How does the opening suggest the genre or the themes of the film? 
  • How is sound/music used to draw us into the world of the film?
  • If the film is part of a franchise - how does it fit with the conventions of previous title sequences in the same franchise?


Separate blog entry about titles 

Now - watch the film - just focus on the titles - what they say and when they appear.

For each title write down what it says - when it appears e.g. 3 sec, 15 sec etc 

For each title also say what is shown or what you hear when it appears - how does this add to the effect of the opening.




Homework 1 12C


Use the website link below and read through the article on mise en scene - make extra notes in your book

Choose a still image from a film of your choice and analyse it for its use of mise en scene

Questions that you may want to consider:

What is the expression of the actors - what does it signify?




Planning example sheets

The links below will provide you with outlines of the planning that you will need for your music video.  You can either fill these in by hand, take a picture and upload it.  Or redesign them for your blog. Or make your own in word based on these, save as a PDF - embed in slide share and upload them into your file/share as hyperlink.  Amy questions ask me.

Health and Safety - risk assessment 

Call sheet


Release form 


Audience feedback 

Please can you make sure that you are getting audience feedback on your ideas, as well as the first edits etc.  This is essential.


Example layouts for planning