Friday
Feb232018

Brainstorming location ideas

Choosing locations that directly link to the name of the song 'Day n Nite' would help to create the most appropriate aesthetic for our music video. In order to apply this idea, we will need to select a variety of locations that look appropriate in both day and night times, especially when taking lighting/exposure considerations into account. 

Possible locations could include:

Oudoor/park location

Indoor/stage:

Night skyline:

Well-lit alley way

Low-lit location(tunnel)

Thursday
Feb222018

Genre Conventions

This brief look into the conventions that typical alternative hip hop videos adhere to will help me brainstorm ideas of what I may want to include in our own production.

Tuesday
Feb202018

Monday
Feb192018

 

Saturday
Feb172018

Gaining permission for the use of the song

Saturday
Feb172018

Deciding on the song...

After watching and analysing multiple songs as a group, we chose the song 'Day n Nite' by Kid Cudi to carry into production. We made this choice based on the meaning behind it along with the instrumental which we felt had an appropriate rhythm and a beat which would allow us to adhere to an editing style that is shared amongst conventional hip-hop music videos. I will now complete a number of planing tasks in order to help us gain a better understanding about the composition of the video. 

Thursday
Feb152018

Music video consideration 3

I believe that this video would allow us to produce effectively edited sequences and we would be able to alternate  between scenes in-sync to the beat. The major drawback with this song however is that it does not necessariliy meet the lyrical requirements that we had initially planned as it explores intricate ideas about a conflicting relationship. This could prove difficult to construct a meaningful narrative due to the limited availability of actors and other logistics that we have to consider. Nevertheless, we will reserve this as a backup option due to the potential the instrumental of this song has. 

Thursday
Feb152018

The responses to my music video questionnaire are as follows:  

Sunday
Jan142018

Music video inspiration #2

The most noticeable aspect about this music video is the first half of it which is entirely filmed during night time in locations situated around London. This gave me a suggestion of the locations that are be available to us and how we may want to incorporate them in our production. 
Monday
Jan082018

Ed Sheeran website analysis

Monday
Nov202017

Duke Dumont - Ocean Drive lyric analysis

Thursday
Nov162017

Day 'N' Nite- Representations 

Saturday
Nov112017

Song consideration #1

I feel that this music video would be popular amongst our potential primary audience of young individuals as it successfully captures the meaning of the lyrics. The visuals give the aura of a summer setting which are clearly captured during the appropriate times of the day to achieve this. 

Friday
Nov102017

Music Video Questionaire

I have decided to compile a questionnaire to get a better grasp of what consumers generally look for in a music video and how 7they tend to engage with them. This will help me narrow down a specific audience for my music video and  figure out what aspects to incorporate in order to best represent their interests. 

Friday
Nov032017

Music video inspiration #1

We found the use of day/night time shots in this music video to be influential as it manages to contrast the two settings in order to create an effective aesthetic. What is also notable is the use of over exposed lighting which seems to be produced to artificially create the concept of a day time setting.