Thursday
Feb082018

When you have completed your poster

When your poster is complete - Save it as a PDF adn upload it to your google drive

Storyboarding your trailer idea:

Think of 10 scenes from your film which give a sense of the following:

  •  
    • Establish character
    • Establish setting 
    • Establish narrative (story)
    • Establish genre

Now decide on at least four different shot types  

  •  
    • For example a long shot may establish setting.
    • A close up of the character's face with some dialogue and music may establish character.
    • A mid shot/two shot of two of the characters talking may show the audience something about the narrative and the characters.
    • Close up of an object - e.g football (sports film)/ Gun (action/thriller) flowers (rom com) may be a signifier of genre 
    • Don't forget that sound and editing style can also signify genre

You can see from the storyboards provided that you also need to indicate the following:

 

  •  
    • Sound - including dialogue/sound effects and music 
    • Length of shot - how long 3 seconds/4 seconds 
    • Edit type - cut/fade/wipe etc

 

The best storyboards may also use the following:

 

  • sound bridges - sound making a connection between two edits 
  • graphic matches - images that are similar,  making a connection between two shots 
  • L - cuts - where the sound from one scene is heard whilst the audience see a shot from a different scene. e.g. a close up of the main character looking sad, dialogue from another scene is put with this shot 'When did you realise that he had taken all the money?' Then it cuts to a scene that shows ta person breaking into a house and stealing money.

Try and follow the conventions of a trailer:

  • Title of the film goes at the end of the sequence 
  • Release dates 
  • Actors/producers/directors/reviews - if these are significant 
  • You may also use intertitles - titles that anchor the meaning of what the audience are seeing. 

 

 

 

Wednesday
Jan312018

Making your film poster on Photoshop

 

  1. Collect large images of the things that you want to go on your poster 
  2. Store them in a folder on the desktop

 

Watch the following PP if you need help with photoshop.

 

Then use this how to photoshop guide to help you.

 

Photoshop PDF by haverstockmedia on Scribd

 

Thursday
Jan112018

Do it now - 

Thursday
Jan042018

Work for year 9 - 4th January 

Now that you have analysed a film trailer and poster - you need to come up with your own idea for a film marketing campaign.

This is pair work - you both need to write the ideas in your books

 

  1. Think of an idea for a new film targeted for the young teen market - (it cannot have adult content). 
    • You may want to think of a genre first - here are some suggestions:
      • Teen comedy
      • Sports comedy
      • Thriller
      • Rom Com 
      • Sci Fi 
      • Teen drama
      • Fantasy 
      • Action
  2. Write down what happens in the story/narrative of the film - you need to make sure that it would appeal to young people/teenager 
    • Where is it set?
    • Who are the main characters?
    • What happens in the story/narrative?
  3. Each person in your pair needs to come up with a design idea for the film poster. Make sure that your target audience gets a sense of the following 
  •  
    • Film genre
    • Characters
    • Location 
    • A sense of the narrative - e.g. binary oppositions etc 
    • Who made the film
    • When its released.

 

 

Thursday
Dec142017

Conventions of a film trailer 

Thursday
Dec142017

Hwk for the Christmas holiday 

Go on the website .

How much did the Franchise gross globally?

Which was the most popular film and what did it gross?

Go to the video tab - how much has the film made from blue ray and DVD sales worldwide?

Then go to the actors tab - how much has the franchise contributed to Jennider Lawrence's career earnings as a percentage?

Now go the page - top grossing films of all time.

List all the films that are part of a franchise - add up how much they have made if more than one film is listed.

e.g. add up the totals for all the films that are listed as part of the Star Wars franchise, Harry Potter etc 

Wednesday
Dec062017

The Power of the Film Franchise 

Today you will be considering the following question:

Why are film franchises so popular with audiences and the film industry?

  1. Look up the term film franchise in a google search
  2. Write down a definition in your book 
  3. Write down a list of at least 5 famous film franchises
  4. Why do you think that audiences may like franchises?
  5. Why do you think that the film industry may like franchsies - is there any financial reason they may like them?

Task 2

Now you are going to analyse the marekting campaign for the next film in the Hunger Games series 

Here is the link to the poster 

Analysis of the film poster

Work in pairs to analyse the film poster for the film. Answer the following questions in your book.

  1. Describe the framing of the central image - what/who is it and what does it make us feel about the character and their role in the film? You should consider their Representation in terms of gender.
  2. What is the effect of the use of colour? 
  3. How does the colour link with the title of the film?
  4. Describe the secondary graphic (the picture in the background). What is it and how does it link to the narrative (story) of the film?
  5. is there a tagline for the film how does it add to the meaning of the images that we see? If there isn't why not?
  6. What are the similarites and differences between this poster and the first one your looked at ?
  7. Synergy is a term that means similarities that are used in products to create a sense of brand identity. Write this definition in your book.
  8. How do the two posters use synergy to create a sense of the film franchise and continuing narrative (story) of the film?

In your analysis try to use as many key terms as you can. For example connotes, mid shot, mise en scene, representation.

 

Thursday
Nov302017

Looking at a Film marketing campaign

 

The Hunger Games - studying a film franchise.

Outline

Today you will be using the IMDB website to investigate the branding/marketing campaign of the Hunger Games - Catching Fire. You will need the links below.

IMDB Wesbite - Front page Hunger Games - this is where all the information is.

Task 1 

Analysis of the film poster

Work in pairs to analyse the film poster for the film. Answer the following questions in your book.

 

  1. Describe the framing of the central image - what/who is it and what does it make us feel about the character and their role in the film? You should consider their Representation in terms of gender.
  2. What is the effect of the use of colour? 
  3. How does the colour link with the title of the film?
  4. Describe the secondary graphic (the picture in the background). What is it and how does it link to the narrative (story) of the film?
  5. What is the tagline for the film how does it add to the meaning of the images that we see?

In your analysis try to use as many key terms as you can. For example connotes, mid shot, mise en scene, representation.

 

IMDB website - poster 

Task 2

 

Now watch the trailer.

  1. Write down the order of everthing that you see and hear as well as what type of 
    • Shot types
    • Camera movements 
    • Edits - cuts, fades- pace of editing (slow/fast)?
    • Sound - music, dialogue, sound effects?
    • The use of intertiltles - these are the words that come on the screen - write down what they say
  2. What do we discover about the following:   
  • The narrative (what happens in the film)
  • The characters - who is the good/who is bad (binary opposition)
  • The genre of the film?
  • How do the intertiles add to our understanding of the story?
  • How does the film trailer use puzzles or enigma codes to make you want to go and see the film?

 

IMDB Website - The trailer