M/V Ideas


My group and I had a discussion about what we could possibly implement into our music video with our lovely teacher Ms Knight. This included a few prospective additions including:

Dreamy sequence, performer lying down on a grass field with the camera panning across him

Shots of people in masks? Perhaps to show inner feelings of the performer (especially considering the lyrics of 'Day 'N' Nite')


Website Analysis 


Star Study




Website? DigiPak?




M/V Analysis 5: Take On Me

 The music video has a clear ‘black and white’ aesthetic that is identifiable from the very beginning. The costumes of the performers are very contemporaneous and fit the time that the music video was released (1985). However, the cartoon reality blends in with the real one after a while. The videos editing is quite slow as the narrative is the main thing as opposed to performance; however the editing pace changes depending on the part of the song, for example, when the instrumental plays and the synthpop element comesin the editing pace rapidly increases to fit with the beats in the song. Some performance shots show the band playing the actual instruments which links to Andre Goodwin's theory of lyrics linking with visuals.


M/V Analysis 4: Love Lockdown

"Love Lockdown" is a song released as the lead single for Kanye West's revolutionary album "808s & Heartbreak". It as been described as falling under the genre of R&B but contains other elements such as synthpop and electro. 

The music video was directed by Simon Henwood, and was filmed in West's own apartment which features him in a room with an extremely white aesthetic. Intertexuality occurs within the video, Kanye West has confessed to drawing inspiration from Christian Bale's performance of Patrick Bateman in the film adaptation of American Psycho. West's apartment is decorated with a telescope that is pointing outside a window with shutter curtains, which is very similar to the mise-en-scène of American Psycho. 

Goodwin's theory can be applied to "Love Lockdown" as there is a link between the lyrics and visuals. When Kanye proclaimed "'Til we lose control, SYSTEM OVERLOAD, Screaming, No, no, no, n-nooo!" he added a distortion effect over the “SYSTEM OVERLOAD” segment to paint an entire picture with those words. It shows that Kanye is upset due to the fact he left the woman he thought he loved, and he is now unsure whether or not it was the correct decision causing him to overthink or overload.

The music video starts with a crane shot of West reclining on his sofa, which is a vulnerable position and could depict his mental state at the time. It then slowly pans in diagonally revealing his face and the minimalist room, which could connote how lonely and isolated he is. The music video adds to the perception of the star persona, it highlights the seriousness of the performer as the subject matter is very personal to him. We get the implication that the song is heart-felt as we see him in distress throughout the video, constantly holding his head and coming across as very melancholic. Although the video isn't necessarily cutting-edge as such, it is quite deep and complex. 

Postmodernism is seen due to the previously mentioned intertexuality. However, the video can also be considered postmodern as there is multiple realities, this is because the performer and the tribespeople were pictured to be in two seperate places at once, but then they came togther in the same space with smooth editing.


M/V Analysis 3: Sledgehammer




M\V Analysis 2: No Church In The Wild


M/V Analysis 1: Borders


"Borders" is a single released as part of Maya Arulpragasm's (aka M.I.A) fifth studio album "A.I.M". The lexical choice in the song reflects various controversial world problems, including refugees and their struggles. She is a self-proclaimed "refugee... of war". The M/V tackles the issues in a particularly blunt manner, it promotes this by showing refugees in harmony whom are almost part of a synchronization.

The opening shot of the video is very simple and effective, it shows the title of the song towards the upper half of the screen, a thin line throughout the middle, and "Directed by MIA" towards the bottom all on a white canvas. The thin line represents a border, dividing the words, and gets her overall question across of "Why can't we all live in harmony?", the text then dissapears and the camera pans down to reveal the performer and two single-file lies of refugees on either of her sides.

The first three lyrics of the intro goes as follows: "Freedom, 'I'dom, 'Me'dom Where's your 'We'dom? This world needs a brand new 'Re'dom", these lyrics challenge the listener to consider what "true" freedom is and also critiques people who fight for individualistic rights as it doesn't promote togetherness. This is exemplified in the video as there is a swarm of people seeking refuge, almost working together in a sense. In addition the titular line of the first verse is "Borders (What's up with that?)", this is clearly shown in the video as M.I.A is performing with the refuge seekers in the video who are trying to cross a border.

The song has been classified as hip-hop, and thus there is lots of jump-cuts to signify the pace of the song. However, during the hook she slows the pace down and in turn the pace of the editing also slows. Although there is no intertexuality as such, it recalls very real migrations. She sports an altered Paris Saint-Germain shirt during certain shots, that has "Fly Pirates" written on it as opposed to "Fly Emirates". This further adds to her activist persona and perception, the music video reinforces her world view as she sheds light on various world problems, including politics and poverty.

The video certainly does not emphasise her fame nor sex appeal, but it does present her as anarchic due to the fact she is covering highly polarising issues that wouldn't normally be discussed by mainstream artists. The video has strikingly beautiful cinematography. It was filmed in India and boasts an all-male South-Asian cast. It is also very "real", and has no postmodern qualities. The actors are actually real refugees picked up from around the set.

Personally, I like this video because it isn't something you would see in a generic hip-hop video and the issues discussed are something I agree with and condone, although controversial. The final shot after the music finishes is really powerful and uses no audio whatsoever.


OCR Heath + Safety!

Image result for ocr

I've read the OCR Health + Safety advice, and it has improved my knowledge on the practical production process and how to keep out of trouble. I am told to conform to the law, to apply common sense and also to be aware of the dangers that filming can pose to myself as well as members of the public. If I don't listen to this advice, it could lead to my piece being referred back to the exam board as 'inappropriate material' which could possibly hinder or even purge my result. I am contemporaneously 17, and thus my age will play a role in the content in which I am able to produce, certain themes such as extreme violence and substance use are exempt from my thoughts as I now know the potential risks that it may bear. In conclusion, I need to be aware of whose permission I need to film in private and public places, and I need to be aware of the dangers and risks that filming can present to myself and to members of the public, also I need to be cognizant of how other centres may interpret my piece. This is especially vital considering the genre of our music video, and many things seen as 'typical' of the genre could potentially break these rules, but we will take great precaution to make sure this doesn't occur.


Music Video? Film Trailer?

A music video would be a fresh challenge as it's something we haven't got any prior experience in. However my group and I are fond viewers of music videos and know most of the codes and conventions and thus implementing them probably wont be as difficult as we think. Last year we did a film opening; which is slightly different to a film trailer but it still contains the same cinematography and overall feel, so in that aspect we would be better off doing a film trailer.

After some discussion with my peers we eventualy came to the somewhat easy concusion on a music video, this was mainly because we talked about many abstract ideas which we could weave into our video that would make us eligible to access the top marks, and also the use editing software such as Adobe After Effects would be far easier to use in the production of a music video. Due to the fact we are experienced editors, we want to showcase as many of our skills as possible!

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